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InterfaceFLOR Project : Broad Construction
Having had experience with Broad
Construction as builders, it was
nevertheless a completely new
challenge for interior design firm
Hassell when briefed to provide them
with their new Perth offices.
Leaning heavily on the core
values of their business ­ safety and
wellbeing, professionalism, respect,
perseverance and environment ­
Broad Construction gave Hassell a
simple brief.
"It was actually very short, mostly
just specifications for rooms and
space," says Hassell Senior Interior
Designer, Martin Dutry. "It was a very
functional brief, but in dialogue with
them, they said they wanted to be seen
as progressive, that this new office
was a fresh start for them."
Combining the strong corporate
identity of the company, and their
aspiration to have an honest
and professional image, Durty
says that the design was very
much about creating an integrated
feel throughout.
"They didn't want to be seen as
funky, rather very pragmatic and
professional. They are a building
company, and they want be taken
seriously," he says.
Creating two wings joined by a
large central core, Durty says they
had to work hard to create a strong
element to connect the two sides
together. This was achieved by use of
an internal staff break-out area, and
an external space to entertain and
meet with clients.
Using strong colours in this
central zone created an obvious
contrast to the surrounding pared
back, open-plan office layout, and
Hassell chose to do this through the
floor. "We needed something to link
it together and reinforce the look,"
says Durty. "And with the colour range
and the sustainability principles
that govern InterfaceFLOR's
modular carpet tiles, we felt very
comfortable using them."
"Their colour range is so strong
and bright and fun to work with,"
he adds.
From the combined strength
of the flooring design and the
exposed joinery of the plywood
furniture, it is clear that both
parties are equally committed to
quality. "We wanted to express the
fact that they are builders and very
honest ­ expressing the details and
materials in a way that is legible
was a small reference to Broad
Construction's company vision,"
Durty concludes.
Broad Construction, Perth
Interior Design: Hassell Perth
Photography: Adrian Lambert
(Acorn Photo Agency)
Flooring: Solid Foundation