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New Zealand phone directory service YellowTM has set
themselves and Auckland designer Tracey Collins, an
unusual challenge. Aiming to prove the point that you can
get almost anything done using Yellow's services, they
have created their most recent advertising campaign
around her real-life mission ­ to build a restaurant
in a tree.
Using only Yellow's directory book, online search
engine and her mobile, Collins got to work in late October
2008 contacting people to help her out. She soon found
the helpful hands of Peter Eising and his team at Pacific
Environment Architects, who were delighted to be involved
in such a unique project.
Captured across various forms of media, Collins' blog
received nearly 40,000 hits in the campaign's first two
weeks alone. Quickly rising out of the ground, the final
pod-like structure sits 10 metres high in a Redwood tree
near Warkworth, northern Auckland. Eising confidently
assures everyone that the restaurant will safely hold
about 18 people at any one time.
Fortunately, only the dining room of the treehouse
restaurant sits in the treetops, while the kitchen and
other facilities are located on the ground. Access is also
provided by an elevated tree-top walkway, with utmost
care taken to minimise impact on the surrounding forest.
The walkway itself has been constructed with dead
Redwood trees found in the surrounding forest.
Yellow Treehouse
www.yellowtreehouse.co.nz
Pacific Environment Architects
www.pacificenvironments.co.nz
InterfaceFLOR : News
01
Gallery of ideas
Presenting a selection of images designed to evoke emotive responses, the
Ideation Gallery is the latest addition to InterfaceFLOR's growing website.
Aiming to tap in to the early stages of a designer's research and inspiration,
the images have been grouped together under themes that reflect emerging
global design trends.
Just as a magazine might foreshadow the looks for each season, so too
does the Ideation Gallery, presenting fresh ways of looking at design that are
non-specific to a single area of focus. Rather, the gallery aims to foreshadow
future directions for all areas of focus.
InterfaceFLOR
www.interfaceflor.com.au
News
Achieving results with Yellow